What We Do
When we hear "King of Pop" we know it's Michael Jackson. When we see a lady holding her dress down because of the wind, we directly think Marilyn Monroe. Memorable artists are the ones who have become a brand. In our approach to Artistic direction we choose to see each artistic project as a product that needs to build its brand and story. The strength of an artist lays in its unique identity through it's sound, visuals, live representation and persona.
At Grioh, we accompany artists in developing their distinctive identity and narrative to grow artistically and consequently their community.
We all have a story to tell.
At Grioh we help you define your creative direction and anchor your artistic identity.
WE WILL ACCOMPANY YOU IN EVERY STEP TO CREATE YOUR ARTISTIC DIRECTION
DEFINING YOUR UNIQUE IDENTITY
AS AN ARTIST
What makes your strength as as artist is your talent and how that talent distinguishes you from another artist.
This first phase is crucial to developing your Artistic direction.
Who are YOU ? What's your message and goal ? What makes you special ?
TRANSLATING YOUR IDENTITY INTO YOUR ART
Adapting the key elements of your
identity into your art is fundamental for a consistent artistic direction.
This is about expressing your identity through your music.
CREATING YOUR VISUAL UNIVERSE
Another crucial step to developing a strong artistic direction is creating your visual identity.
Your press pictures, the styling, your videos, the graphics, the scenography of your shows... Your art should go beyond your sound.
ENHANCING YOUR ONLINE PRESENCE
Wether we like it or not, nowadays, social media is a key factor to communicating and making sure people know you and your art exist. We will make sure you are found, recognized and remembered. Your communication needs to reflect your identity.
BUILDING YOUR TEAM
Publishing, label, manager, Stylist, Booker, producer. Learn about the different areas in the music industry and build up the right team for your needs.